Partner with The Morning Run Club · Singapore
A post gets scrolled past in a second. We put you beside the same thirty people, in the same park, fifty-two mornings a year.
Why a small club beats a big audience
Thirty a week sounds small. Then you multiply it by the thing no other channel has. They come back.
Seen once. By people who will never see you again. Most are not in Singapore, and none of them are holding your product.
The same faces, week after week. Your product in their hands. Your name in the group they check every Friday night.
Our members have run with us an average of seven times each. That is the whole argument: this is a repeat audience, and repetition is what actually builds a brand.
Open book
We share everything, because everything here is recorded, not estimated. Runners check in by GPS at the start line. We rebuilt the full history from two years of weekly polls.
Figures to July 2026. We will walk you through the raw records. No deck, just the data.
Where this is going
Two full years. The club grew at almost the same rate both times. +58% a year. A partner joining now prices against today's club, not the one it is becoming.
Average runners per Saturday. 2024 to 2026 are recorded. The 2027 band is projected from two years of real numbers. The low end assumes growth halves. The high end assumes it holds. We show a range, not a number. One forecast line would be a guess dressed as a fact.
The part that isn't on the chart
All of that happened with no budget and no plan. A partner unlocks these.
This is not theoretical
In 2025 we co-organised the shake-out for LSKD ahead of the Standard Chartered Singapore Marathon. They brought the brand. We brought the runners.
A shake-out before a major race is a moment a running brand wants to be part of. Turning out a crowd like this on a weekday evening is the part we do.
Fifteen minutes, every Saturday
Fifty-two times a year. The most photographed fifteen minutes of the week.
What you actually get
From owning our front door for a year, down to a single Saturday. Every one is a two-way deal. You keep the club running. The club puts you in front of people who trust it.
Your name in the TMRC Instagram bio for a full year. “Powered by ___”. And nobody else in your category gets in while you are there. One hydration brand. One kit brand. One supplements brand. If a competitor comes to us, the answer is no.
A proper Instagram collaboration. The post lands on your grid and ours at once, credited to both.
A run built with you. Your route, your theme, your people invited. The club turns out. The morning belongs to your brand.
The lightest way in. A story series from one Saturday you sponsor. Cheap to try. A fair test of whether this audience responds to you, before anyone commits to a year.
Every option is sized with you. Tell us what you want to find out. We will tell you honestly whether we are the right club for it, including when we are not.
The honest bit
The drinks, fruit and monthly birthday cake at the finish run $160 to $180 a month. It comes out of pockets. Mostly the founders, sometimes a member who brought something along. For two years.
No logo on that table. No sign. Nobody has ever asked to put one there. It is the most photographed fifteen minutes of our week. It happens fifty-two times a year. It is completely unbranded.
This is not charity, and it is not ad space. A partner keeps the club running. In return you get what no media buy sells. A room of people who tie your name to the best part of their weekend.
Are you the right fit?
5,497 messages, counted by subject. Not a survey. This is what the club talks about when nobody is asking.
If your product sits in one of those rows, you are not interrupting. You are joining a conversation they already have every Saturday.
What you get back
Every number below is one step from the last. Follow it across. You will see why thirty is the wrong figure to judge us on.
Direction before execution
Before anything gets made, three things must exist. Who it is for. What the message is. The one KPI it lives or dies by. Pick your row, and the reporting is built for it from the first Saturday.
Everyone in the room, every week. Not a lookalike audience
“This club runs on us.”
52 weekly exposures a year, with zero competitors in your category
The thirty at the finish table, still sweating
“Try it now, while it matters.”
Repeat trial rate. Not units handed out, but who took it twice
Verified attendees only, issued through the club bot
“Members' code. Because you showed up.”
Redemption rate against verified attendees. The loop most sponsorship cannot close
People who already bought from you once
“Keep turning up, keep getting looked after.”
Return rate of your cohort, quarter on quarter
Your audience, not ours. You keep and reuse everything
“We back a real community, not a campaign.”
Engagement lift on the joint post against your own baseline, plus assets delivered
How every report ends
The result, and one learning.
Numbers alone tell you what happened, not what to do next. Every quarter you get the figures against your one KPI. Plus one honest read on what we would change. Including the quarters where it did not work.
One number we will never report. How many people “saw” it. For a private group no such figure exists, and anyone quoting you one is guessing.
Saturday mornings
Let's talk
Before any deck or any number, come on a Saturday. Stand at the finish line. Twenty minutes there tells you more than we ever could in writing.
Goes straight to Alwin and the founding team. Every message gets read.